Be like that

Be Healthy, Be Anything campaign

Advertising

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Concepting

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Design

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Digital & Social

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Film & TV Production

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Photography

Recognition

PADC AWARDS 2021

Bronze for Best Directing

PADC AWARDS 2021

Bronze for Best Editing

PADC AWARDS 2021

Silver for Best Cinematography

PADC AWARDS 2021

Bronze for Integrated Campaign for Good

Better health outcomes for young indigenous people means better life outcomes. The problem is, it’s pretty hard to get young people in general to care about their health. We felt the best way to overcome this was to portray indigenous people in a way they don’t ordinarily get portrayed.

We collaborated with a number of successful indigenous professionals and athletes all hailing from WA’s north. We filmed them doing what they do as a slick music track performed by Rhys Bedford played in the background. It was a revelation for our young target audience. This was not the kind of thing they usually saw in the media. The video was widely shared on social channels and also featured in posters and digital media.

The take-out was clear: Be Healthy, Be Anything as proved by their peers. Those men and women they saw just smashing it in the real world, well, they could be just like them. It encouraged indigenous youth to approach Derby Aboriginal Health Services when in need. Which isn’t just a great outcome for them, but also for the state as a whole.

Hearing voices

11
JUL.22

Future designs

Rhythm's latest hire

25
AUG.21

Dead serious about vaccinations

KAMS Covid-19 Vaccine Campaign

30
JUL.21

Celebrating an Olympian

Paralympian Jeremy McClure

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RHYTHM

Rhythm acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.