Rhythm makes a noisy case

‘Let’s make some noise’ is Rhythm’s latest national brand campaign for CASE Construction Equipment. The multi-media campaign recognises that silence is the enemy of industry, and that a noisy worksite is a lucrative worksite. CASE, like any good industry partner, is there to help businesses keep making noise - the louder, the better.

This insight led directly to the creative. A full suite of online video and TV assets were produced featuring a soundscape of active worksites and a driving, in-your-face music track. Coupled with a pacy edit of CASE machines lifting and shifting, getting it done, and the result makes it clear that CASE is the brand to keep construction businesses in business.

Print, outdoor, POS and digital assets round out the campaign, featuring headlines with ‘loud’, gritty typography that mirror the sentiment of the film elements. A wide range of media placements from trade magazine full-page ads to digital billboards make sure the CASE message is received loud and clear across the country.

Rhythm produced the campaign entirely in WA. Film components were shot across several metro and regional locations. Post-production, as well as all print, out-of-home and digital elements were completed in-house at Rhythm’s Subiaco studio.