Pregnancy and grog don't mix
National awareness campaign
Strong Born is a campaign designed to raise awareness of Fetal Alcohol Spectrum Disorder (FASD) and the risks of drinking alcohol while pregnant and breastfeeding, among Aboriginal and Torres Strait Islander peoples in rural and remote communities.
Acutely aware of the misconceptions and stigma around FASD, we quickly realised that the campaign needed a strength-based and culturally-safe approach. Working closely with our client, the National Aboriginal Community Controlled Health Organisation (NACCHO), we consulted with a national advisory group and clinical and cultural experts to create the Strong Born concept. Photographing Yawuru family units in Rubibi (Broome) helped bring the idea to life.
The campaign includes posters, social media assets, illustrated information booklets and toolkits for community-controlled health clinics.