Her rules, her game
Women’s health campaign
CLIENT
KIMBERLEY ABORIGINAL MEDICAL SERVICES
CREATIVE
RHYTHM
PRODUCTION
RHYTHM
_________________________
Video Production
Creative Direction
Idea
Project Management
Commercials
/
Branded Content
Rhythm was approached by the Kimberley Aboriginal Medical Services (KAMS) to provide creative and production services for a Kimberley Womens AFL sponsored initiative. The objective was twofold – to bring awareness and support to the league, and to encourage women to live active, healthy lives.
KAMS were keen on creating their own ‘Nike’ styled ad – part motivational, part aspirational and something the people of the Kimberley could be proud of.
"Rhythm understood the objective and overall vision of the campaign. Filming in remote Kimberley communities can be challenging and needs to be conducted in a culturally sensitive manner. The Rhythm crew understood this and were able to not only film in this context but brought out the strength and beauty of this environment and people." Katy Crawford, KAMS
