Rise and shine
National brand campaign
Advertising
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Concepting
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Film & TV Production
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Photography
RISE is the new, national brand campaign for Kailis Jewellery, created and produced entirely in Western Australia by Rhythm. Featuring film and print elements, the campaign brought a true sense of luxury, independence and optimism for the brand’s 2022/23 season.
The creative was inspired by the mythical archetype of the muse, and the empowerment felt when wearing a Kailis piece. A campaign narrative was crafted, telling of our muse’s rise from oceanic depths to explore a primoridal coastal landscape.
To bring this story to life, the campaign was shot over three days against the wild and majestic backdrop of Greens Pool on WA’s Great Southern coast, featuring Perth model Aude Mangharam. All design and post-production work was then completed at Rhythm’s Subiaco studio.
The RISE campaign includes cinema and online spots, outdoor, point-of-sale, magazine advertising and print collateral, and launched across Australia, Oceania and Fiji.
“It was a pleasure to work with Rhythm and the team they assembled to create our RISE campaign. A talented group of wonderful Western Australian creatives. They listened, pushed boundaries, and did an outstanding job of capturing the magic of Kailis and Western Australia.” - Eithne Healy, Marketing Manager at Kailis Jewellery
