Rise Act IV
Brand campaign
CLIENT
KAILIS JEWELLERY
CREATIVE
RHYTHM
PRODUCTION
RHYTHM
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Video Production
Creative Direction
Strategy
Idea
Copywriting
Naming
Design
Project Management
Branded Content
/
Campaigns
/
Photography
There’s more story to tell. That was the consensus after our first planning session with Kailis for Season 2023/24’s campaign. The tale of discovery that began on the beaches of Denmark the year before would have a fourth and final act. Our muse would get the opportunity to become one with the world. Indivisible from sand, air, sea – elemental.
The cast and crew travelled to Yallingup and Eagle Bay to capture video and stills for cinema, OOH, online and other media. The new work will also help launch Kailis’ new outlet at Westfield Miranda in Sydney.
Contrasting with the previous campaigns tempestuous skies, sunshine was a constant companion during the production which filled the work with optimistic brightness. A befitting way to conclude this transformative, four-part journey.
A stunning final act - MADE.
