Child Safety Superheroes
Aboriginal child safety campaign
CLIENT
KATHERINE WEST HEALTH BOARD
CREATIVE
RHYTHM
PRODUCTION
RHYTHM
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Video Production
Creative Direction
Idea
Copywriting
Design
Project Management
Campaigns
/
Animation
/
Collaborations
Putting the best interests of children and young people first - that’s the focus for organisations Australia-wide to embed safe environments for our children and empower them to participate and speak up if they feel unsafe or not respected.
Katherine West Health Board needed a video to speak to their local Aboriginal kids, in a compelling and interesting way, to play in their health clinics in the region.
The IDEA - a stunning animation with a ‘spider-verse’ comic-book style flare with likable characters. The clinic mob are portrayed as the caped-heros, there to listen and help, encouraging the kids to yarn so they feel safe and happy. The message - Speak Up! We’re here to listen.
Adam and Jodie engaged with an illustrator with experience in the Indigenous workspace, to bring the key characters to life with a super hero flare that will resonate with the 5 -15 year olds. This project was developed in partnership with Katherine West Health Board and their cultural advisors to ensure authenticity and cultural safety.
Aboriginal kids feeling safe in their community - MADE.
