Part of my story
Film & TV Production
Part of My Story is a national campaign designed to speak directly to Aboriginal and Torres Strait Islander communities about the NDIS in an effort to increase access to these important services and supports. Many Aboriginal and Torres Strait Islander people with disabilities are not accessing the services they’re entitled to because they feel the NDIS isn't for them. The National Aboriginal Community Controlled Health Organisation (NACCHO) wanted to turn this thinking around.
NACCHO commissioned Rhythm, in partnership with Nani Creative, to create and produce culturally specific communications about the NDIS. We knew hearing from Aboriginal and Torres Strait Islander people who were successfully using NDIS services was key. Part of My Story is a collection of videos, radio, posters and online stills that brings Aboriginal people’s experiences with the NDIS to life in unique and visually stunning ways. These deeply personal stories have been shared by Aboriginal and Torres Strait Islander people using their words and voices.
Aboriginal and Torres Strait Islander artists created art for the animation. Each artist was paired with an NDIS participant hailing from a similar region, to give the story its own distinctive style for greater depth and relevance. They all end in the same way: on the story-teller – real and relatable. The campaign shows that the NDIS already plays a positive part in many Aboriginal people’s stories. And, given its reception, will play a part in many, many more.