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Aussie As brand campaign

Advertising

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Strategy

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Concepting

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Scripting

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Design

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Digital & Social

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Film & TV Production

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Photography

It’s always exciting to win a pitch, particularly when there’s so much potential to create brand-defining work. So it was with Aussie Living Homes. Before we started any creative, we performed a comprehensive brand review. It involved a number of focus groups, surveys and in-depth round-tables with management and staff.

There were strategic insights aplenty, which we put to good use in the resulting brand campaign: Aussie As. This was a celebratory collection of work that highlighted the moments first home-owners experience, which we christened ‘Aussie As moments’. Tying these cherished events with the Aussie Living Homes brand made home-ownership seem all the more real and accessible. It was a positioning that really resonated with people who felt it differentiated the brand, whilst giving it authenticity.  

Along with the new awareness campaign, we also performed a design update that freshened up the overall look of the brand. As always, production was done in-house in our Subiaco studio. The reception? Aussie As.

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RHYTHM

Rhythm acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.