It’s always exciting to win a pitch, particularly when there’s so much potential to create brand-defining work. So it was with Aussie Living Homes. Before we started any creative, we performed a comprehensive brand review. It involved a number of focus groups, surveys and in-depth round-tables with management and staff.

There were strategic insights aplenty, which we put to good use in the resulting brand campaign: Aussie As. This was a celebratory collection of work that highlighted the moments first home-owners experience, which we christened ‘Aussie As moments’. Tying these cherished events with the Aussie Living Homes brand made home-ownership seem all the more real and accessible. It was a positioning that really resonated with people who felt it differentiated the brand, whilst giving it authenticity.  

Along with the new awareness campaign, we also performed a design update that freshened up the overall look of the brand. As always, production was done in-house in our Subiaco studio. The reception? Aussie As.