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Bin night and other dilemmas
Aussie As brand campaign
Advertising
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Strategy
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Concepting
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Scripting
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Design
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Digital & Social
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Film & TV Production
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Photography
It’s always exciting to win a pitch, particularly when there’s so much potential to create brand-defining work. So it was with Aussie Living Homes. Before we started any creative, we performed a comprehensive brand review. It involved a number of focus groups, surveys and in-depth round-tables with management and staff.
There were strategic insights aplenty, which we put to good use in the resulting brand campaign: Aussie As. This was a celebratory collection of work that highlighted the moments first home-owners experience, which we christened ‘Aussie As moments’. Tying these cherished events with the Aussie Living Homes brand made home-ownership seem all the more real and accessible. It was a positioning that really resonated with people who felt it differentiated the brand, whilst giving it authenticity.
Along with the new awareness campaign, we also performed a design update that freshened up the overall look of the brand. As always, production was done in-house in our Subiaco studio. The reception? Aussie As.
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