Megara approached us to launch the final release of a unique property development - Maraboo Island. We started with the name. This was a collaborative process that resulted in: Sunset Collection. Particularly apt given the development’s west-facing location. From there, it was onto brand design with the creation of a new logo, design language and style guide. 

The campaign had to speak directly to the target market. We decided to take this literally and ‘An Island Calls’ was born. Like a siren’s song, the Sunset Collection is irresistible. This became the central concept from which all the work sprang.

A comprehensive suite of media was produced including videos, brochures, social content and various digital assets. The key photography and filming (including drone footage), was shot onsite. A siren-esque soundscape was developed to accompany the vision. Part music, part sound-effects, it lifted the true essence of coastal life to something well beyond the ordinary.