Megara tasked Rhythm with creating a multi-media campaign that would launch the final release of the Maraboo Island property development. Along with naming the project, Rhythm formulated the marketing strategy, set the brand tone, and produced all of the creative.

Rhythm’s Adam Rule said ensuring the work was inventive and well-targeted was critical.

“More than that, it had to highlight the product, not get in the way of it. An Island Calls was the result: an evocative siren-song to seduce the audience,” said Rule.

“The smallest events were amplified to help people picture themselves living the island life. A breaking wave, a full sail, a moonlight reflection. This approach let the island speak for itself.”